Byredo Iconic Scents Are Now Part of The Immersive Stay Experience at InterContinental Kuala Lumpur
InterContinental Hotels & Resorts launched a new programme of bath amenities with European luxury brand Byredo, bringing some of the world’s favourite cosmetics – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the globe.
This launch combines a response to the growing demand from travelers looking for unique stays while travelling more consciously, with meaningful luxury products of the highest quality like Byredo.
InterContinental Kuala Lumpur, along with other IHG hotels globally are the first hotel company to commit to removing bathroom miniatures in favour of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single use items across the guest stay by 2030. It forms part of IHG’s Journey to Tomorrow, a series of ambitious commitments to make a positive difference for our people, communities and planet over the next decade.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A natural disruptor, Gorham set out to reinvent the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.